As women we apply make-up in the morning to enhance our natural beauty and features throughout the day. In fact we wear it for around 14 hours every day on average. Although we take our makeup off every (most) evenings this leaves just 10 hours a day for our skin to breathe and recover naturally. I, for one have seen the aftermath that traditional make-up can cause, often leaving skin feeling dry, irritated and congested, so its no wonder that theres a huge demand these days